Try Viva’s limited edition all-in-one hair make-over kit complete with the hottest colours, latest styling trends and must-have accessories
Dubai, February 2007: Young women quite rightly look to the catwalks in Milan, Paris, London and New York for the next big trends, where both established and break-through designers make fabulous predictions on the runways for the seasons to come. But how can the majority of us convert haute couture into real street style?
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The simplest, most effective way to make a personal style statement and get yourself noticed is to translate the latest fashion through your hairstyle, according to colouring experts Viva. And now they are inviting young people in the Middle East to dare to ‘play with fire’ by using one of the fiery shades from the Viva collection, along with some limited edition, hot-trends styling tips and a free, funky hair accessory to fix each look. Viva have spent months scanning the catwalks and up-and-coming urban street style to create an all-in-one hair kit to help young trend-setters create a cute, cutting edge look at home.
The Viva collection, which is made up of five categories including Viva Red, Viva Blonde, Viva Brown and Viva Black, includes 27 shades of colour and three shades of Viva Easy Highlights. The combination of so many statement colours and instant access to trends of the moment is set to attract attention all over the Middle East.
The Viva colours have proved popular with up-and-coming urbanites everywhere, largely due to the vibrancy of all of the shades, no matter what the tone or hue. Young women report that cutting-edge shades make them feel confident and alive, while letting them show who they are through their hair.
Even brunettes, so prolific in the Middle East, can add sparks to their natural hair by injecting some heat from a selection of six brown shades, which range from the deepest of chestnuts through to the most elegant of dark blondes.
And if sunshine shades and a platinum punches are more your thing, the Viva range has blondes in abundance. Rather than fade into an abyss of blandness, Viva Blonde shades are all about bubbliness, brightness and that ‘play with fire’ attitude.
For the ultimate in impact, fashionsitas should go for the Viva Reds collection. And with six fiery shades Mahogany Copper, Titian, Rich Burgundy Red, Deep Red, Red Beech and Dark Purple, there is something for everyone; however you want to express yourself. Red shades are also the ultimate test for hair vibrancy and long-lasting colour– with Viva’s shine and substance even red-heads will stay head-strong.
For all Viva users, the Color Shine Protection provides longer-lasting richer colours, while the Color Vitalizer locks in vibrancy and gives up to 30 per cent more colour. And whatever colour represents you, at least one of the three hot trends below are guaranteed to make you feel good about your hair.
The Trends
Fiery Pin-Up Girl
Firstly, ‘Fiery Pin-Up Girl’ will help you keep your hair off your face and out of your eyes so you can concentrate on looking good. A limited edition Viva pin will hold your hair in place while at work, or hard at play. Pin the front section of hair back in a ‘bump’ for a girly look that’s full of fun. Keep the rest of your locks long to soften your face and entice admirers.
