Last update: 12:38 p.m. EDT Oct. 30, 2008
SAN JOSE, Calif., Oct 30, 2008 (BUSINESS WIRE) -- Gaia Online, the leading online hangout of more than 7 million teens and young adults, today announced the launch of its monthly According to Teens Report, a monthly survey of Gaia members that will provide a regular update on the Generation Y perspective. With less than a week until Election Day, Gaia kicked off the program with an election poll to get a better understanding of how current and future voters view the race for the presidency. According to the survey of more than 37,000 respondents, 72 percent of teens and young adults would like to see Barack Obama as the next president of the United States.
"This year's election was a natural fit for the launch of the According to Teens Report," said Scott Kinzie, VP of creative and user experience at Gaia Online. "At Gaia Online we have the unique ability to tap millions of Gen Yers and we believe it's imperative to understand what's guiding the youth vote. With this new survey program we're hoping to serve as a trusted source on all things teen, helping relevant parties better understand this often misunderstood generation."
Following are additional highlights from the poll:
Mind on Their Money
Just when you thought only parental purse strings were feeling the pinch, 50 percent of teens surveyed said the economy is the most important issue of this election.
Hey Smarty Pants
Forty five percent of teens believe intelligence is the most important quality a president should possess. Thirty eight percent believe honesty is most important, while 13 percent believe experience is.
What's Family Got To Do With It?
Teens were split in their reaction to the Bristol Palin teen pregnancy controversy. Forty six percent said the issue should not impact Sarah Palin's vice presidential candidacy. Forty one percent view the pregnancy as ironic given Palin's support for abstinence-only education.
Isms Du Jour
When asked which --ism (ageism, racism or sexism) they thought has had the biggest impact on this year's election thus far, 62 percent of respondents selected racism. Ageism and sexism came in at a close second and third with 18 percent and 20 percent respectively.
What Does It All Mean?
The Gaia Online According to Teens election poll shows both current and future voters are extremely engaged in this year's election, a major shift from the apathy exhibited by teens and young adults during previous election cycles. This new generation of voters is acutely aware of the issues at hand, and young voter engagement is likely a trend with staying--power, proving to politicians on both sides of the aisle that this is a group they cannot afford to ignore. No matter what a young voters' stance is, next week it is important that teens and young adults nationwide get out and vote.
About Gaia Online
Founded in 2003, Gaia Online is the leading online hangout for teens and young adults. More than seven million visitors come to Gaia every month to make friends, play games, watch movies in Gaia Cinemas, Gaia's virtual theaters, and participate in the world's most active online community. Gaia provides a fun, social environment that inspires individuality and creativity. With everything from art contests to discussion forums on poetry, politics, celebrities and more, to fully customizable profiles, digital characters and cars, Gaia is a place where teens can create their own space and express their individual style. For more information, visit www.gaiaonline.com.
SOURCE: Gaia Online
Gaia Online
Melissa Rische
mrische@gaiaonline.com
or
Mullen for Gaia Online
Kalley Thomas, 978-468-8934
kalley.thomas@mullen.com
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I love how the report acts like:
1) there aren't any older adults on Gaia.
2) there aren't any users from other countries that participated in the polls.
3) that most Gaians actually thought about the issues before the poll presented them with options.
And of course it completely doesn't discuss the quality of the poll, which many Gaians complained about (only representing the two major parties, etc, etc).
But, hey, what can you expect? It's only the media. rolleyes